Foreword by Patricia Benner ix
Acknowledgements xiii
Introduction 1
Part I Silent No More
Chapter 1: Ending the Silence 11
Chapter 2: Creating a Voice of Agency 25
Chapter 3: Presenting Yourself as a Nurse 42
Chapter 4: Tell the World What You Do 64
Chapter 5: Creating Anecdotes and Arguments 82
Part II Communicating with the Media and the Public
Chapter 6: How the News Media Work 109
Chapter 7: Reaching Out to the News Media 137
Chapter 8: Working with Public Relations Professionals 166
Chapter 9: Constructing Campaigns That Work 179
Chapter 10: In Your Own Voice: Letters to the Editor, Op-Eds, and Blogs 204
Chapter 11: Appearing on Television and Radio 228
Chapter 12: Promoting Nursing Research 249
Chapter 13: Conclusion 272
References 279
Index 289
table of contents
